A pool cleaning business is a business that aims at providing cleaning services for swimming and wading pools. Most players in the industry usually offer related services such as cleaning services for spas, hot tubs, whirlpools, and saunas. Services carried out by swimming pool cleaning companies include surface cleaning as well as maintenance work for pumps, heaters, filters, and other related equipment.

Available data shows that the market size of the swimming pool sector in the United States is up to 1.01 billion U.S. dollars in 2020. The sector saw a 35.3 percent reduction over the previous year’s size of 1.56 billion U.S dollars. The market size, measured by revenue, of the Swimming Pool Cleaning Services industry, is $7.8 billion in 2022.

Steps on How to Start a Pool Cleaning Business in Florida

  1. Conduct Market Research

The first step in the market research process for your pool cleaning business in Florida is to create market-based research questions in line with your overall business goal and objective.

You should also source information that will help you maximize your business, give you a reliable clue of what your potential market will be looking out for from a pool cleaning business, and also help you operate your pool cleaning business with less stress, and of course, build the business to profitability within the shortest time frame.

a. Who is the Target Market for Pool Cleaning Business in Florida?
  • The public sector; government ministries, agencies, and parastatals.
  • Organized private sector
  • Households
  • Facility managers
  • Restaurants
  • Hotels and Motels
  • Lounges
b. Is Pool Cleaning Business a Profitable Business in Florida?

Absolutely, the pool cleaning business is indeed a profitable business in Florida. Data shows that the market size of the Swimming Pool Cleaning Services industry in the US increased faster than the consumer goods and service sector.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the pool cleaning business.

d. Who are the Major Competitors?
  • On-Time Pool Service, Inc
  • All American Pool-N-Patio Inc
  • All Pool Aquatics Group
  • Fratelli Pool Service
  • WRX Pool Service
  • Master Touch Pool Services Inc
  • Pristine Pool Services of SW FL, Inc
  • North East Florida Pool Service
  • Dog Days Pools – Pool Cleaning Clearwater and Safety Harbor, FL
  • Eagle Pools Services Boca Raton
  • Jomo Pool Service
  • Gulfstream Pool Care
  • Oasis Pool Service Of St Petersburg FL
  • SeeBlu Pool Services- Winter Springs, FL
  • Grovatt Ultramarine Pools LLC
  • Daniel Vitale Pool Service
  • BlueLaguna Pool Service
  • Elite Swimming Pools, Inc.
  • Cowabunga Pool Service LLC/Central Florida Poolice LLC.
  • Tampa VIP Pool Services.
e. Are There County or State Regulations or Zoning Laws for Pool Cleaning Business in Florida?

Yes, there are county or state regulations and zoning laws for pool cleaning businesses in Florida, and players in this industry are expected to work with existing regulations governing such businesses in the county or state where their business is domiciled.

f. Is There a Franchise for Pool Cleaning Business?

Yes, there are franchise opportunities for the pool cleaning business. Here are some of them;

  • Premier Pool Service
  • Poolwerx Corporation
  • America’s Swimming Pool Company (ASP)
  • Pool Scouts Pool Cleaning
g. What Do You Need to Start a Pool Cleaning Business in Florida?
  • A feasibility report
  • Business and marketing plans
  • Business licenses and permits
  • Office Facility
  • EIN (Employer Identification Number)/Federal Tax ID Number
  • A corporate bank account
  • Competent employees
  1. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.
Some of the catchy business name ideas suitable for a pool cleaning business are;

Creative Pool Cleaning Business Name ideas

  • Clean Net® Pool Cleaning Company, Inc.
  • Lehigh Acres® Pool Cleaning Company, Inc.
  • Clean Nation® Pool Cleaning Company, Inc.
  • Rick Nelson™ Pool Cleaning Company, Inc.
  • Prince Wallace® Pool Cleaning Company, Inc.
  • Blue Brush® Pool Cleaning Company, Inc.
  • Mikel Jonhson® Pool Cleaning Company, Inc.
  • Palm Bay® Pool Cleaning Company, LLC
  • Lincoln Boer® Pool Cleaning Company, Inc.
  • Wendy Brown® Pool Cleaning Company, Inc.
  • Ralph Williams® Pool Cleaning Company, Inc.
  • Bourn Mort® Pool Cleaning Company, LLC
  • Colly Bonny® Pool Cleaning Company, Inc.
  • Pembroke Pines® Pool Cleaning Company, LLC
  • Daniel Bruce® Pool Cleaning Company, Inc.
  • Coral Springs® Pool Cleaning Company, Inc.
  • Partee Parley® Pool Cleaning Company, Inc.
  • Port St. Lucie® Pool Cleaning Company, LLC
  • Straus Gabby® Pool Cleaning Company, Inc.
  • Cape Coral© Pool Cleaning Company, Inc.
  1. Register Your Business

a. What Type of Business Structure is Best for Pool Cleaning Business in Florida?

Though there are several options when it comes to the business structure of a pool cleaning business in Florida, the one that most players in this line of business consider is an LLC. This is considered because providers want to protect themselves from lawsuits.

b. Steps to Form an LLC
  • Choose a Name for Your LLC
  • File Articles of Organization
  • Choose a registered agent
  • Decide on member vs. manager management
  • Create an LLC operating agreement
  • Comply with other tax and regulatory requirements
  • File annual reports
c. What Type of License is Needed to Open a Pool Cleaning Business in Florida?
  • General Business License
  • Chemical Handler’s Certificate
  • Fire and Safety Permit (Fire certificates)
  • Zonal Permits
  • Signage Permit
  • State Occupational Licenses
d. What Type of Certification is Needed to Open a Pool Cleaning Business in Florida?

You don’t need any certifications to open a pool cleaning business, it is a business that is open to all and sundry.

e. What Documents are Needed to Open a Pool Cleaning Business in Florida?

These are some of the basic legal documents required if you want to run your pool cleaning business in Florida;

  • DBA
  • EIN
  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Federal Export Licenses
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)
f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a pool cleaning business in Florida, you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for making use of your privacy policy.

  1. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Pool Cleaning Business in Florida?

The cost to start a pool cleaning business usually varies. It could range from $20,000 (if you are operating from home) to over $150,000. The reason is that the cost of renting a facility and equipping it may be on the high side depending on the city.

b. What are the Costs Involved in Starting a Pool Cleaning Business in Florida
  • The total fee for registering the business in the United States of America – $750
  • Legal expenses for obtaining licenses and accounting services totaling – $3,500
  • Marketing promotion expenses – $3,500
  • The cost for hiring a business consultant (writing of business plans inclusive) – $2,500
  • Insurance (general liability, workers’ compensation, and property casualty) coverage at a total premium – $5,400
  • The cost of accounting software, CRM software, and Payroll Software – $1,500
  • The cost for payment of rent and business office – $52,000
  • The cost for facility remodeling – $10,000
  • The cost for cleaning equipment and tools – $40,000
  • Other start-up expenses including stationery – $1,500
  • Phone and utility deposits will cost – ($2,500)
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $30,000
  • The cost for start-up inventory – $18,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $3,150
  • The cost for the purchase of office furniture and gadgets – $8,000
  • The cost of launching an official website – $600
  • Miscellaneous – $2,500
c. What Factors Determine the Cost of Opening a Pool Cleaning Business in Florida?
  • The size of the pool cleaning business
  • The choice of location
  • The required licenses and permits
  • The cost of branding, promotion, and marketing of the pool cleaning business
  • The cost of furnishing and equipping the pool cleaning facility
  • The cost of the insurance policy covers
  • The cost of registering the business
  • Source of your supplies and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms
d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new office facility for your pool cleaning business. But building or reconstructing a facility for your pool cleaning business will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Pool Cleaning Business?

The ongoing expenses of a pool cleaning business include; labor costs, lease payments for the equipment and the van(s), insurance, purchase of supplies, telephone, and internet subscription, fueling, and the amount allocated to the monthly marketing efforts.

f. What is the Average Salary of your Staff?
  • Manager (Owner) – $55,000 Per Year
  • Accountant (Cashier) – $35,000 Per Year
  • Pool Cleaners – $30,100 Per Year
  • Utility Truck Driver -$30,000 Per Year
g. How Do You Get Funding to Start a Pool Cleaning Business?
  • Raising money from personal savings
  • Raising money from investors and business partners
  • Sell shares
  • Apply for a loan from your bank
  • Pitch your business idea and apply for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Write a Business Plan

a. Executive Summary

Partee Parley™ Pool Cleaning Company, Inc. is a registered and standard cleaning services business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated residential estate in the heart of Miami Beach – Florida. We are strategically positioned in the community with the right demographic composition.

b. Products and Service
  • Swimming pool and spa pool cleaning
  • Swimming pool and spa equipment maintenance and repair
  • Swimming pool and spa chemical adjustment services
  • Opening and closing swimming pool services
  • Swimming pool inspections
  • General house cleaning
  • Parking lot sweeping
  • Snowplowing
  • Drain, duct, and gutter cleaning
  • Parking lot and driveway washing
  • Equipment cleaning and maintenance
  • Chemical adjustments
  • Other related cleaning services
c. Mission Statement

Our mission as a swimming pool cleaning company is to develop highly successful, profitable pool cleaning services that will provide quality services in our community, and also become a standard for pool cleaning, not only in Florida but also throughout the United States of America and Canada where we intend selling our franchise.

Vision Statement

Our vision is to establish a standard pool cleaning business that will be among the top 5 pool cleaning businesses in Florida.

d. Goals and Objectives

The goals and objectives of a pool cleaning business are to clean and sanitize swimming pools and related facilities.

e. Organizational Structure
  • Manager (Owner)
  • Accountant
  • Pool Cleaners
  • Utility Truck Driver

Marketing Plan

a. SWOT Analysis
Strength:
  • Ideal location
  • Excellent operational history
  • Availability of the latest and easy-to-operate pool cleaning machines and equipment
  • Accurate estimates with no hidden costs
  • Excellent customer testimonials
Weakness:
  • Not enough existing clientele to run at full capacity immediately
  • We will need a loan to purchase equipment and related accessories
  • The owner is currently running the business solo and will need to manage construction/build out the existing business
  • Lack of economies of scale
Opportunities:
  • Build upon existing clientele
  • Online market, new services, new technology, and of course the opening of new markets.
Threat:
  • Loans diminish profitability until they are paid off
  • The first year will be financially tight while we gain customers and pay off loans
  • Competition in the area could increase
  • Management of employees requires time, money, and efforts
  • The transport department could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses.
b. How Do Pool Cleaning Businesses Make Money?

Pool cleaning businesses make money from offering the following services;

  • Swimming pool and spa pool cleaning
  • Swimming pool and spa equipment maintenance and repair
  • Swimming pool and spa chemical adjustment services
  • Opening and closing swimming pool services
  • Swimming pool inspections
  • General house cleaning
  • Parking lot sweeping
  • Snowplowing
  • Drain, duct, and gutter cleaning
  • Parking lot and driveway washing
  • Equipment cleaning and maintenance
  • Chemical adjustments
c. Payment Options
  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards/Point of Sale Machines (POS)
  • Payment via check
  • Payment via mobile money transfer
d. Sales & Advertising Strategies
  • Introduce your pool cleaning business by sending introductory letters alongside your brochure to corporate organizations, hotels, swimming schools, households, and other key stakeholders throughout the city where your pool cleaning business is located.
  • Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, and LinkedIn to get your message across
  • Create a basic website for your business so as to give your business an online presence
  • Directly market your pool cleaning services.
  • Join local pool cleaning business associations for industry trends and tips
  • Provide discount days for your customers
  • Advertise your business in community-based newspapers, local TV and radio stations
  • List your business on yellow pages ads (local directories) and online directories
  • Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

a. How Much Should You Charge for your Product/Service?

It depends, but on average, pool maintenance costs range between $110 and $349, with a national average of $229 for a complete pool cleaning service.

b. How Much Profit Do Pool Cleaning Business Owners Make a Year in Florida?

Many factors can affect pool cleaning business income, but on average, you can make from $50,000 to over $89,000 per year.

c. What Factors Determine the Amount of Profit You Will Make In Cleaning Business?
  • The capacity of the pool cleaning business
  • The location of the pool cleaning business is covering
  • The management style of the pool cleaning business
  • The business approach of the pool cleaning business
  • The advertising and marketing strategies adopted by the pool cleaning business
  • The number of years the pool cleaning business is in business
d. What is the Profit Margin of a Pool Cleaning Business?

The profit margin of a pool cleaning business is not usually fixed;  it will depend on some factors that are unique to your location and of course, the men, machines, and materials needed to carry out the job.

e. What is the Sales Forecast?

Below is the sales forecast for a pool cleaning business;

  • First Fiscal Year: $280,000
  • Second Fiscal Year: $340,000
  • Third Fiscal Year: $400,000
  1. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Pool Cleaning Business in Florida?
  • The demography of the location
  • The demand for pool cleaning services in the location
  • The purchasing power of businesses and residents of the location
  • Accessibility of the location
  • The number of pool cleaning businesses in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al
b. What City is Best to Open a Pool Cleaning Business in Florida?
  • Miami Beach, Florida
  • Riverview, Florida
  • Fort Lauderdale, Florida
  • Miami, Florida
  • Saint Cloud, Florida
  • Pompano Beach, Florida
  • Tallahassee, Florida
  • Pensacola, Florida
  • Bradenton, Florida
  • Jacksonville, Florida
c. What Equipment is Needed to Operate a Pool Cleaning Business?
  • Commercial Pressure Washer
  • Water Tank
  • Vacuum Cleaner
  • Steam Cleaner
  • Buffer
  • Buffer Heads
  • Set of Microfiber Cloths
  • Washing systems, such as a conveyor tunnel or self-service wands.
  1. Hire Employees

Hire a competent manager (owner), accountant, pool cleaners, and utility truck, driver. These are some of the key employees you need to run your cleaning business with.

  1. Launch the Business Proper

No pool cleaning business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening party if you are operating on a low budget or you can go for a grand opening party for all and sundry. The bottom line is, with a proper launching of the pool cleaning business, you will officially inform people that your pool cleaning service is open for business.

a. What Makes a Pool Cleaning Business Successful?
  • Choose a good location and facility to launch the business
  • Install easy-to-use pool cleaning equipment and machines
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your pool cleaning business
  • Leverage all available online and offline platforms to promote your pool cleaning business
b. What Happens During a Typical Day at a Pool Cleaning Business?
  • The facility is opened, cleaned, and arranged
  • The stocks are taken and washing supplies are replaced
  • When customers walk in, they are attended to, deals are sealed and the truck takes the required equipment, machines, and manpower to the site to clean the pools or other facilities as required.
  • The office is closed for the day, accounts are balanced and the workers go home hoping to resume the next day.
c. What Skills and Experience Do You Need to Build a Pool Cleaning Business?
  • Attention to details
  • Customer services skills
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Bargaining and bidding skills
  • Work experience in a pool cleaning business environment
  • Experience in managing people
  • Experience in business administration.