A recovery house is a building specifically designed to allow patients who went through surgery to rent and stay in them so that they can be taken care of by professionals who will help them recover quickly before going back to their base. Available statistics show that Florida is among the top destinations for surgery especially plastic surgery and the surgery industry is a key market driver for the surgery recovery house business.

Steps on How to Start a Surgery Recovery House in Florida

  1. Conduct Market Research

The success of any business depends on completing market research before launching it, thus you must do this before opening a surgery recovery house. Market research offers essential information about your industry and competitive environment. It can inform you of how your target clients and customers will view your company.

You may use it to figure out who your clients are, where they are, and which ones are most likely to buy from you. In essence, extensive market research will enable you to comprehend the mindset of your target market and help you adjust to their needs in order to win their loyalty.

a. Who is the Target Market for Surgery Recovery House?
  • Medial Tourists who undergo surgeries
  • Surgery patients
b. Is Surgery Recovery House a Profitable Business in Florida?

Yes, the surgery recovery house business is very profitable in Florida. This is so because Florida is among the top destinations for surgery, especially plastic surgery.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the surgery recovery house line of business.

d. Who are the Major Competitors?
  • Surgery Recovery House LLC
  • Miami VIP Recovery Suites
  • Bella Recovery House
  • C and K Cosmetic Recovery Home
  • Sassy Queen Home in Miami
  • Open Arms Recovery Home
  • Jolie Recovery House
  • Royalty Retreat Recovery Home
  • Recover With D
  • CK Recovery Miami
  • South Florida Surgery Recovery House
  • Cosmetic Aftercare of South Florida
  • Evolutional MD Recovery healing, house after & before plastic surgery, personal care in Miramar
  • Dalia Beauty Retreat – Recovery House & SPA
  • Elite Concierge Recovery & Consulting Services
  • The Joyful Recovery House
  • Lulus Oasis Recovery Home
  • Diamond Post Care Inc.
  • Dolls Recovery Getaway.
e. Are There County or State Regulations or Zoning Laws for Surgery Recovery houses?

Yes, and zoning laws require recovery house operators to follow specific rules and regulations, including some that apply only to players in the vacation rental services industry. Please note that zoning laws require vacation rental companies to apply for a permit from the city.

Please note that post-surgery recovery houses must be licensed and inspected because, according to Florida law, they are assisted living facilities if they offer lodging, meals, and one or more personal services for a duration longer than 24 hours.

f. Is There a Franchise for Surgery Recovery House?

Yes, there are franchise opportunities for surgery recovery houses. Here are some of them;

  • Post-Surgery Recovery Care
  • After Surgery Care.
g. What Do You Need to Start Surgery Recovery House?
  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Good Office facility
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Equipped and Furnished Apartments
  • Employees
  • Startup Capital
  1. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a surgery recovery house are;

Creative Surgery Recovery Business Name ideas
  • Reed Bullock® Surgery Recovery House, Inc.
  • Barrow Villas® Surgery Recovery House, LLC
  • Hanssen Peterson© Surgery Recovery House, Inc.
  • Recovery Solutions® Surgery Recovery House, Inc.
  • Lugard Lodge™ Surgery Recovery House, Inc.
  • Harmony Lodge™ Surgery Recovery House, LLC.
  • Silver Linning© Surgery Recovery House, LLC
  • Jonny Moore® Surgery Recovery House, Inc.
  • Tender Apartments© Surgery Recovery House, Inc.
  • Luke Zinas© Surgery Recovery House, Inc.
  • Williams Bartholomew® Surgery Recovery House, LLC
  • Golden Heritage® Surgery Recovery House, LLC
  • Tony Iverson™ Surgery Recovery House, LLC
  • Lush Tyson© Surgery Recovery House, Inc.
  • Lima Park® Surgery Recovery House, Inc.
  • Madisson Park™ Surgery Recovery House, Inc.
  • Cherry House™ Surgery Recovery House, Inc.
  • Anderson Worldwide© Surgery Recovery House, Inc.
  • One Stop® Surgery Recovery House, LLC
  • Super Suites™ Surgery Recovery House, Inc.
  1. Register Your Business

a. What Type of Business Structure is Best for Surgery Recovery House in Florida?

Although there are a number of options when it comes to the legal form of a surgery recovery house, an LLC is the one that most participants in this industry choose. Providers will frequently think about forming an LLC in order to defend themselves in court.

Please be aware that an LLC will require an EIN if it is required to file any of the excise tax forms listed below or if it has any employees. The majority of newly formed single-member LLCs that are considered disregarded businesses must obtain an EIN.

b. Steps to Form an LLC
  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.
c. What Type of License is Needed to Start Surgery Recovery House in Florida?
  • General Business License
  • Zonal Permits
  • Signage Permit
  • Operational State Facility Inspections
d. What Type of Certification is Needed to Start Surgery Recovery House in Florida?

In reality, you don’t need any special certifications to start a surgery recovery house in Florida.

e. What Documents are Needed to Start Surgery Recovery House in Florida?

These are some of the basic legal documents that you are expected to have in place if you want to legally run your own surgery recovery house in Florida;

  • DBA
  • EIN
  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)
f. Do You Need a Trademark, Copyright, or Patent?

In most cases, filing for intellectual property protection or a trademark is not necessary if you are thinking of opening a surgery recovery house. This is true because the nature of the company’s operations makes it possible for you to successfully manage the business without having any reason to accuse anyone of using your intellectual property unlawfully.

  1. Cost Analysis and Budgeting

a. How Much Does It Cost to Start Surgery Recovery House in Florida?

On average, you can budget over a million dollars to start a surgery recovery house in Florida.

b. What are the Costs Involved in Starting a Surgery Recovery House
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $7,500.
  • Insurance – $5,400.
  • Furnished and Equipped Properties (holiday villa, apartment, cottage, condominium, townhome) – $2 million
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • start-up inventory – $25,000
  • Website: $1,500
  • Opening party: $10,000
  • Miscellaneous: $10,000
c. What Factors Determine the Cost of Starting Surgery Recovery House in Florida?
  • The size of the surgery recovery house as it relates to the number of rooms available
  • The choice of locations
  • The required licenses and permits
  • The type of facilities (holiday villa, apartment, cottage, condominium, townhome)
  • The cost of branding, promotion, and marketing of the surgery recovery house
  • The cost of furnishing and equipping the surgery recovery house
  • The cost of insurance policy covers
  • The cost of registering the business
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms
  • The cost for the grand opening of the surgery recovery house
d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Construction of new facilities for your surgery recovery house is actually required but not compulsory, and it will cost you several million dollars depending on the number of facilities, the types of facilities (vacation villa, apartment, cottage, condominium, townhome), and of course, the locations.

e. What are the Ongoing Expenses of Surgery Recovery House?
  • Cost of supplies such as bedding, toiletries, and food ingredients
  • Utility bills (gas, internet, phone bills, signage and sewage et al)
  • Maintenance of facility
  • Travels
  • Salaries of employees
f. What is the Average Salary of your Staff?
  • Chief Executive Officer (Owner) – $75,000 per year
  • Facility Manager – $38,000 per year
  • Accountant/Cashier – $35,0000
  • Marketing and Sales Officer – $35,000 per year
  • Attendants (Staff like House Keepers, Concierge, Cook, and Hostess) (5) – $35,000 per year
  • Cleaners – $22,000 per year
  • Security Officers – $21,150 per year
g. How Do You Get Funding to Start Surgery Recovery House?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Source for soft loans from your family members and your friends.
  1. Write a Business Plan

a. Executive Summary

Williams Bartholomew® Surgery Recovery House, LLC is a beautiful boutique home that fosters a welcoming, upbeat environment while offering round-the-clock care, services, and amenities that speed up clients’ recoveries and health restorations.
We pay close attention to every aspect while designing our services so that we can provide kind, competent, and welcoming care that will aid in our guests’ recovery.

Everything is taken care of at Williams Bartholomew® Surgery Recovery House, LLC to make your experience as easy as possible, including meals, supplies, support services, and transportation to and from plastic surgery clinics. After surgery, we will arrange for any rides you require from the recovery house to your post-op appointments.

b. Products and Service
  • Renting out of a furnished apartment, house, holiday villa, cottage, townhome, and professionally managed resort-condominium complex on a temporary basis to people who are recovering from surgery
  • Concierge services.
c. Mission Statement

Our mission is to establish a surgery recovery house that will provide top-notch and safe recovery apartments and concierge services to clients who are recovering from surgery.

Vision Statement

We want to help people recover and heal fast from surgery.

d. Goals and Objectives

The goals and objectives of the surgery recovery house are to provide short-stay accommodations such as holiday villas, apartments, cottages, condominiums, townhomes et al, and concierge services to those who are recovering from surgery.

e. Organizational Structure
  • Chief Executive Officer (Owner)
  • Facility Manager
  • Accountant/Cashier
  • Marketing and Sales Officer
  • Attendants (Staff like House Keepers, Concierge, Cook, and Hostess) (5)
  • Cleaners
  • Security Officers

Marketing Plan

a. SWOT Analysis
Strength:
  • Ideal Location for surgery recovery house
  • Highly Experienced and Qualified Employees and Management
  • Availability of all kinds of apartments in safe and secured locations and cities.
  • Availability of support services (concierge services)
Weakness:
  • Financial constraints may restrict the business from building new facilities in key cities
  • A new business that will be competing with well-established surgery recovery houses and franchises in the city
  • Inability to retain our highly experienced and qualified employees longer than we want during the teething stage of the business.
Opportunities:
  • A rise in the number of people undergoing surgeries
  • The high cost of hotel fees will push people to rent surgery recovery houses
  • Online market, new services, new technology, and of course the starting of new markets.
Threat:
  • The arrival of a new surgery recovery house within our market space
  • Economic uncertainty
  • Liability problems
  • The government could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.
b. How Do Surgery Recovery Houses Make Money?

Surgery recovery houses make money by renting out furnished apartments, houses, holiday villas, cottages, townhomes, and professionally managed resort complexes on a temporary basis and providing concierge services to patients who are recovering from surgeries.

c. Payment Options
  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
d. Sales & Advertising Strategies
  • Introduce your surgery recovery house by sending introductory letters alongside your brochure to surgery clinics and other key stakeholders throughout the city where your surgery recovery house is located.
  • Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, and LinkedIn to get your message across
  • Create a basic website for your business so as to give your business an online presence
  • Directly market your services.
  • Advertise the business in travel and tour magazines, community-based newspapers, local TV and radio stations
  • List your business on yellow pages ads (local directories)
  • Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

a. How Much Should You Charge for your Product/Service?

The amount surgery recovery houses charge their clients depends on the type of facility, the number of days the client wants to lodge, and of course, the additional concierge services rendered. However, surgery recovery houses charge between $58 to $259 per day.

b. How Much Profit Do Surgery Recovery House Owners Make a Year?

It depends, but available reports show that on average, a small to medium-sized surgery recovery house can earn anywhere from $60,000 to $200,000 and more.

c. What Factors Determine the Amount of Profit to Be Made?
  • The capacity of the surgery recovery house
  • The types of additional services offered
  • The location of the surgery recovery house is covering
  • The management style of the surgery recovery house
  • The business approach of the surgery recovery house
  • The advertising and marketing strategies adopted by the surgery recovery house.
  • The number of years the surgery recovery house is in business
d. What is the Profit Margin of a Surgery Recovery House?

The profit margin of a surgery recovery house is not fixed. It could range from 4.5 percent to 15 percent depending on some unique factors.

e. What is the Sales Forecast?

Below is the sales forecast for a surgery recovery house. It is based on the location of the business and other factors as it relates to such startups in Florida;

  • First Fiscal Year (FY1): $750,000
  • Second Fiscal Year (FY2): $1.2 million
  • Third Fiscal Year (FY3): $2.2 million
  1. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for a Surgery Recovery House in Florida?
  • The demography of the location
  • Accessibility of the location
  • The number of surgery recovery houses and hotels in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al
b. What City is Best to Start a Surgery Recovery House in Florida?
  • Ponte Vedra Beach, Florida
  • Vero Beach, Florida
  • Pembroke Pines, Florida
  • Jacksonville, Florida
  • Pompano Beach, Florida
  • Tallahassee, Florida
  • Delray Beach, Florida
  • Riverview, Florida
  • Fort Lauderdale, Florida
  • Miami, Florida
  • Lake Worth, Florida.
c. What Equipment is Needed to Operate a Surgery Recovery House?
  • Booking software
  • Computers and laptops
  • Printers
  • Telephone
  • Fax machine.
  1. Hire Employees

When it comes to hiring employees for a standard surgery recovery house, you should make plans to hire a competent chief executive officer (you can occupy this position), facility manager, accountant, attendants (staff like housekeepers, concierge, cooks, and hostess), cleaners and security guards.

  1. Launch the Business Proper

In recent times, no surgery recovery house opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening party if you are operating on a low budget or you can go for a grand opening party for all and sundry in the location where your surgery recovery house will be located.

With the proper launching of the surgery recovery house, you will be able to officially inform people in your city that your surgery recovery house is open for business.

a. What Makes Surgery Recovery House Successful?
  • Choose good locations and standard apartments to launch the business
  • Make sure your partner with key stakeholders and offer a wide range of apartments and concierge services (give your customers options)
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your surgery recovery house
  • Leverage all available online and offline platforms to promote your surgery recovery house
b. What Happens During a Typical Day at a Surgery Recovery House?
  • The business is open for the day
  • All the apartments are cleaned and ready to welcome guests
  • Guests are welcomed and ushered to their apartments
  • Administrative work is done concurrently
  • The cooks and other staff members execute their job description
  • Stocking of toiletries, cooking ingredients, and other supplies is done
  • Maintenance of the properties is carried out when due
  • The facility is administratively closed for the day.
c. What Skills and Experience Do You Need to Build Surgery Recovery House?
  • Excellent facility management skills
  • Excellent customer services skills
  • Ability to take care of people who are recovering from surgery
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Bargaining skill
  • Work experience in a surgery recovery houses industry
  • Experience in managing people
  • Experience in business administration
  • Experience in handling different types of booking software.